Channels

Channels

What is a channel ?

A channel is a passageway, a means of access for a thing, a communication, or an idea.

What are marketing channels?

Marketing channels are channels used by any company to reach their end customers. These channels are generally interdependent on each other and interact with each other so as to ensure that the product reaches from the company to the end customer.

Different types of Marketing Channels

There are basically four types of marketing channels:

  • Direct selling.
  • Selling through intermediaries.
  • Dual distribution; and
  • Reverse channels.

Essentially, a channel might be a retail store, a web site, a mail-order catalogue, or direct personal communications by a letter, email or text message. Here’s a bit of information about each one.

Direct Selling- Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling.

Selling through intermediaries-a marketing channel where intermediaries such as wholesalers and retailers are utilized to make a product available to the customer is called an indirect channel.  The most indirect channel you can use (producer/manufacturer –> agent –> wholesaler –> retailer –> consumer) is used when there are many small manufacturers and many small retailers and an agent is used to help coordinate a large supply of the product.

Dual distribution- dual distribution describes a wide variety of marketing arrangements by which the manufacturer or wholesalers uses more than one channel simultaneously to reach the end-user. They may sell directly to the end-users as well as sell to other companies for resale. using two or more channels to attract the same target market can sometimes lead to channel conflict.  An example of dual distribution is business format franchising, where the franchisors, license the operation of some of its units to franchisees while simultaneously owning and operating some units themselves.

Reverse channels-if you’ve read about the other three channels, you would have noticed that they have one thing in common — the flow. Each one flows from producer to intermediary (if there is one) to consumer. Technology, however, has made another flow possible. This one goes in the reverse direction and may go — from consumer to intermediary to beneficiary. Think of making money from the resale of a product or recycling.

Channels

In CampAct the following channels are available.

  1. Emails
  2. Tweets
  3. Focus Items
  4. Preferred channel

Email

Messages distributed by electronic means from one computer user to one or more recipients via a network.

Emails

How to create new email

Step1- Click on emails.

How to create new email
How to create new email
  1. Delete section.
  2. Name of the email.
  3. Category of the email.
  4. Stats of the email.
  5. Id of the email.
  6. New button to create new email.

Step2-Click on new.

How to create new email

Step3-Select the type of email that need to be created.

How to create new email

Click on the respective select button.

How to create new template email

Template email- A template email is automatically sent by campaigns, forms, point triggers, etc. these can be edited but cannot be sent to a contact segment.

Segment email -A segment email can be manually sent to selected contact segments .once the email has been sent it cannot be edited however it can be sent to new contacts as they are added to the associated segments.

New template page will get displayed.

How to create new template email

Fill the following information

  1. Subject
  2. Internal name
  3. Category
  4. Language
  5. Is a translation of
  6. Published
How to create new template email

Click on Advanced tab and fill the following information.

  1. First name
  2. From address
  3. Reply-to address
  4. Bcc address
  5. Attachments
  6. Plain text version

Click on Save and close

How to create new template email

Segment email - Segment email -A segment email can be manually sent to selected contact segments .once the email has been sent it cannot be edited however it can be sent to new contacts as they are added to the associated segments.

Segments can be created based on requirements.

How to create new segment email
How to create new segment email
How to create new segment email
How to create new segment email
How to create new segment email
How to create new segment email
How to create new segment email
How to create new segment email
How to create new segment email
How to create new segment email
How to create new segment email
How to create new segment email
How to create new segment email

Clone email

Steps to clone emails.

  1. Click on emails.
  2. Click on the checkbox associated with the email that needs to be deleted.
  3. Click on the drop-down arrow.
  4. Select the option clone from the drop-down list.
  5. Choose the type of email (segment email or template email).
  6. Fill the information a) subject b) category c) internal name. d)is a translation of e) Language f) published.
  7. Click on save and close.
Steps to clone emails
Steps to clone emails
Steps to clone emails
Steps to clone emails
Steps to clone emails
Steps to clone emails

Delete email

Steps to delete emails.

  1. Click on emails.
  2. Click on the checkbox associated with the email that needs to be deleted.
  3. Click on the drop-down arrow.
  4. Select the delete option from the drop-down list.
Steps to delete individual email
Steps to delete individual email
Steps to delete individual email

Steps to delete multiple emails.

  1. Select the checkbox associated with the emails that need to be deleted.
  2. Click on the top drop-down arrow.
  3. Select the delete selected option.
Steps to delete multiple emails
Steps to delete multiple emails

Delete all emails.

  1. Click on the top most checkbox and this will correspondingly select all the emails.
  2. Click on the drop-down list at the top.
  3. Select delete selected option.
  4. This will delete all the emails.
Steps to delete all emails
Steps to delete all emails

Published and unpublished emails

Unpublished emails are those which are in the development phase or which has completed its duration of use. Unpublished emails are indicated by red symbol.

Unpublished emails

Published emails are those which are already put in use or are ready to use. Published emails are indicated by green symbol.

Published emails

Email stats

Email stats

Sent- The number of contacts to which the emails has been sent.

Read- The number of contacts who have read the emails.

% Read – The percentage of contacts who have read the emails.

Note-Details may not match summary numbers if the contact no longer exists in your account or if a contact was send or read an emails multiple times.

Tweets

For most of history, "tweet" has been the sound a bird makes. However, with the advent of Twitter, the word "tweet" has taken on a whole new meaning. A tweet is an online posting, or "micro-blog" created by a Twitter user. However, it also means that tweets must be brief, so you must choose your words wisely.

How to create tweets in CampAct

Click on tweets

Creating Tweets in Campact

Twitter section will get open

Creating Tweets in Campact

This page contain the following information

  1. Name
  2. Id
  3. Delete section
  4. Edit

Click on new

Creating Tweets in Campact

Fill the following information

  1. Name
  2. Description
  3. Tweet message
  4. Category
  5. Insert contact handle
  6. Insert asset link
  7. Insert page link
  8. Count
Creating Tweets in Campact
  1. Click on apply
  2. click on save and close
Creating Tweets in Campact

New tweets has been created

Creating Tweets in Campact

Published and unpublished

Green switch indicate tweets has been published

Red switch indicates tweets has been unpublished

Published and Unpublished

Focus Items

Focus allows you to engage users on your site through bars, modals, notifications and full page takeovers. These can be initiated at different times and with different actions such as exit intent.

Focus Items are listed under the Channels menu.

Focus Items

Creating a focus items

When creating a focus item, you'll see that there is a place to enter a website. This is currently integrated into a service offered by CampAct.com to generate a snapshot of the given website to use a preview when building the focus item. If the website is a very complex website - the snapshot may not work. Note that this feature may change in the future.

On the left, you'll see a button to switch between mobile and desktop views. A mobile snapshot is also attempted - it may not match your website exactly due to the snapshot process but it should at least give you the general look. On the right is the builder toolbar.

Creating a focus item

On the left, you'll see a button to switch between mobile and desktop views. A mobile snapshot is also attempted - it may not match your website exactly due to the snapshot process but it should at least give you the general look. On the right is the builder toolbar.

Creating a focus item

Focus/Goal

The first step to building the focus item is to choose what the focus or goal is. There are three options:

Collect data - will use a CampAct form in the output as the content. Note that it should be a very simple form (One or or two inputs) as there is very little room to work with in some of the styles. But this is great for capturing emails for a newsletter signup.

Display a notice - information only and is great for announcements and the like.

Emphasize a link - great for landing pages with an event, sale, promotion, etc. It displays a button to click that will direct to the given link.

Creating a focus item
Creating a focus item

Each focus/goal will have slightly different settings but all have a few in common:

  1. Animate? - simply determine if
  2. When to engage - this determines when the focus is engaged based on visitor interaction. It can be immediate, on scroll, timed, or with an exit attempt. If Visitor intends to leaveis chosen, an option appears that allows configuration if links within the site should trigger the engagement or not.
  3. How often to engage - should the visitor be engaged every time, once per session, or during a period of time?
  4. Stop engaging after a conversion - once a user clicks the link or submits the form (not applicable for displaying a notice), enabling this option will no longer engage the visitor.
Creating a focus item
Creating a focus item

There are four styles supported -

  1. Bar - display a bar across the top or bottom of the page
  2. Modal - a small modal window that appears centered on the page
  3. Notification - these are like modals but smaller and slide in from the side.
  4. Full page - also like a modal only it takes up the entire view.

Each style has its own settings such as position, size, sticky, etc.

Colors

Creating a focus item

By default, CampAct will determine the top colors extracted from the snapshot. Four colors are currently supported for primary color, text color, button color, and button text color.

Creating a focus item

Again this will vary based on the selected focus/goal and style is chosen. Some support a headline and a tagline while some support only a headline due to space constraints. If the goal is to collect data, a list of forms will be available to choose from. Remember that the form should be simple.

For advanced users

Content mode

A new section called ‘content’ has been added to the builder for focus items that enables you to format content in basic, editor or html mode. This opens the door for even more creativity when engaging visitors to your site.

Creating a focus item
Creating a focus item
Creating a focus item

Preferred Channel

The preferred channel can be of the following types

  1. Email
  2. Text messages
  3. Mobile push notification.

The information needs to be filled are as follows

  1. Name
  2. Description
  3. Category
  4. Published
  5. Published at(date/time)
  6. Unpublished at (date/time)

Choose the type of marketing channel (Email,Text messages, Mobile push notification)

Email

Preferred Channel
Preferred Channel
Preferred Channel

Click on Apply (1) and then Save & Close (2)

Preferred Channel